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Specifically formulated for harsh and frizzy, undisciplined hair. It gently cleanses hair, respecting its natural structure and making it easy to comb. LOVE Smoothing Shampoo moisturizes and nourishes deep down, leaving hair smooth, silky and shiny.
It performs an intense detangling and conditioning action. Its special formula, rich in natural olive tree oil derivatives restores the natural moisture-lipid balance leaving hair soft, moisturised and shiny.
This line consists of the following products:
OI Shampoo - softening shampoo meant to provide shine and body
OI Conditioner - softening conditioner meant to protect hair and quicken the drying process
OI/All in One Milk - leave-in product meant to provide shine, detangle, reduce frizz, protect from heat
OI/Oil - leave-in oil meant to protect and de-frizz hair
These have a sophisticated, feminine fragrance that complement one another. The scent is a bit more mature and lingers in the hair once dried and styled.